Category: On-Page SEO

Heading tags (H1, H2, H3 etc.) are HTML markup used to organize and designate the most important parts of a single web page. Think of them collectively as an outline that helps Googlebot determine what your page is all about. Traditionally, the H1 tag was used once per page, as close to the top as possible, to…

Alt text stands for “alternate text”. It was created to give users “alternate” information if for one reason or another they couldn’t view an image. So if a visitor has a slow connection, there’s an error in the image source, or they are visually impaired (requiring the use of a screen reader), they’ll still be…

For desktop, keeping the title tag of a page below 65-70 characters in length is optimal. Anything above that may not display properly. There isn’t an exact character limit but most search engines will cap it at 600 pixels. The example below shows a title tag that is over 70 characters for the search term…

Traditionally, on-page SEO has been defined as strategies used to increase the rankings of a page by modifying the content or underlying HTML source code. This often meant adding keywords throughout the page (usually after the content was written) in certain important places as determined by the latest search engine algorithm. In many cases there…