Category: FAQ
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What is CTR (Click Through Rate)?
CTR or Click-Through Rate is a metric (displayed as a percentage) used in both SEO and PPC circles to measure relative performance. Clicks / Impressions = CTR% In SEO, it’s the number of times your organic listing is clicked divided by the number of times your organic listing has been viewed (impressions) in a SERP.…
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What is Quality Score in PPC?
Quality score is a rating (Created by Google with similar systems in Bing & Yahoo) that measures the relevance of your pay-per-click ads, keywords, and landing pages. The amount you ultimately pay for every click will be determined by this rating and your maximum bid (also known as ad rank). Here is the equation Maximum…
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What is Exact Match in PPC?
Exact match is a keyword matching option within PPC platforms (Google Adwords, Bing, Ads, and Yahoo). It is the most focused keyword matching option that allows advertisers to target specific keywords that exactly match user queries (and close variants). Most PPC platforms set exact match keywords in brackets like this [exact match keyword]. So if…
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What is Ad Rank?
Ad Rank is a paid search (Google Adwords) term used to describe where your ad appears in a pay-per-click (PPC) auction. Ad Rank is recalculated every time your ad is eligible to appear using: Bid Amount Quality Score Expected CTR Ad Relevance Landing Page Quality Bid + Quality Score = Ad Rank By using the…
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What is enhanced CPC (ECPC)?
Enhanced CPC or ECPC is an Adwords (and Bing Ads) campaign setting that (according to Google & Bing) will help increase efficiency by raising or lowering your manual bids based on the quality of the click. If Google’s or Bing’s algorithm determines the quality of the searcher to be high and the likelihood that their…
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What is the broad match modifier in PPC?
When setting up your campaign on the Google Search Network, your ads can appear above or below organic search results when a searcher uses queries that match one of your keywords. The default match type for all keywords in Adwords, Bing, and Yahoo is “broad match”. With this match type your ads may show for…
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What are Adwords keyword match options?
When advertising on the Google Search Network, your ad can appear above or below search results when a searcher uses queries that match one of your keywords. Determining how your keywords match those queries goes along way toward the success or failure of your campaign. Keyword match types help control the queries that trigger your…
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What is Google’s search network?
The Google Search Network is a group of search-related websites and apps where searchers are actively looking for products and services. Google.com is a part of the Google Search Network. The Adwords program allows you to bid on keywords to show your ads on the search network above and below organic search results. In addition…
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What is Google Adsense?
Google AdSense is a program that gives website owners the ability to monetize their web traffic by showing Google Display Network ads on their site. The process is pretty simple (once you have been approved). Google will supply you with a small snippet of code to place on your site. Once the code is in…
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What is Google’s display network (GDN)?
Google AdWords has two networks. The Google search network, where searchers are actively looking for products and services (closer to the bottom of the buying cycle) and the Google Display network, where advertisers can expand their reach and brand awareness on a variety of websites, blogs, and videos. The GDN is closer to the top…