What is CTR (Click Through Rate)?
CTR or Click-Through Rate is a metric (displayed as a percentage) used in both SEO and PPC circles to measure relative performance.
Clicks / Impressions = CTR%
In SEO, it’s the number of times your organic listing is clicked divided by the number of times your organic listing has been viewed (impressions) in a SERP.
In PPC, it’s the number of times your ad is clicked divided by the number of times your ad was displayed (impressions) for a specific search.
How does CTR relate to Paid Search (PPC)?
CTR is important to paid search efficiency because it directly affects the Quality Score for your PPC keywords.
Google, Bing, and other paid search platforms will typically offer a lower cost per click for keyword/ad combinations that offer high quality and highly relevant user experience.
How does CTR relate to SEO & Organic Search?
CTR isn’t officially a ranking factor for organic search but there has been some chatter lately saying that it’s probably going to be one soon. Here are a few articles that will tell you why.
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