Category: Yahoo
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What is CTR (Click Through Rate)?
CTR or Click-Through Rate is a metric (displayed as a percentage) used in both SEO and PPC circles to measure relative performance. Clicks / Impressions = CTR% In SEO, it’s the number of times your organic listing is clicked divided by the number of times your organic listing has been viewed (impressions) in a SERP.…
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What is Exact Match in PPC?
Exact match is a keyword matching option within PPC platforms (Google Adwords, Bing, Ads, and Yahoo). It is the most focused keyword matching option that allows advertisers to target specific keywords that exactly match user queries (and close variants). Most PPC platforms set exact match keywords in brackets like this [exact match keyword]. So if…
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What is PPC?
The term PPC is an acronym that stands for pay-per-click. It is a type of search engine marketing (SEM) where advertisers bid for ad placement in search engines like Google, Bing, or Yahoo. Ads will appear alongside organic results at the top, bottom, and sometimes to the right of most SERPs (Search Engine Results Page).…